Know Your Audience: Understand the demographics, preferences, and learning styles of the people taking the training. Tailor your content to resonate with their interests and needs.

Set Clear Objectives: Define the specific learning objectives you want to achieve with the training video. This helps in maintaining focus and ensuring the content is relevant.

Keep it Concise: Avoid information overload. Break down complex topics into digestible chunks, keeping the video's duration reasonable. Aim for brevity to maintain engagement.

Use Visuals Effectively: Incorporate engaging visuals, graphics, and animations to convey information. Visual elements can enhance understanding and make the content more memorable.

Tell a Story: Weave a narrative throughout the video to make it more relatable and interesting. A compelling story can capture attention and keep viewers engaged from start to finish.

Professional Production: Invest in good quality audio and video production like VideoScribe. Clear audio and crisp visuals contribute significantly to the overall professionalism and effectiveness of the training video.

Mobile-Friendly Design: Ensure that your training videos are accessible on various devices, especially mobile phones. This accommodates different learning preferences and allows employees to engage with the content at their convenience.

Incorporate Real Scenarios: Use real-life examples and scenarios relevant to the employees' work environment. This helps them connect theoretical concepts to practical applications.

Encourage Feedback: Create a mechanism for people to provide feedback on the training videos. This not only helps in continuous improvement but also promotes a culture of open communication and engagement.

Foster Collaboration: If applicable, include elements that encourage collaboration among trainees. This could be through group discussions, collaborative projects, or shared learning experiences.

Regular Updates: Keep the content fresh and up-to-date. Regularly update your training videos to reflect changes in policies, procedures, or industry standards.

Remember that the key to successful training videos is to make them relevant, interactive, and aligned with the needs and preferences of your audience.